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Amsterdam is a thriving city of fashion, yet there were some brands visibly missing from this fashion landscape. This is where LE CONCEPT comes in to play. The new luxury brands concept-store. As a prominent fashion blogger, founder Miss Sandy vowed to change this. She kept to her word, and from mid-December the store will be opened. Shopping at LE CONCEPT will be an indulgent luxury experience. The store has been completely transformed by a prominent and amazing Asian architect to become your one-stop shop for all your favorite designers.